Just Enough Research - Erika Hall

Just Enough Research

By Erika Hall

  • Release Date: 2013-09-10
  • Genre: Internet
Our rating: 5/5 stars

5 Score: 5 (From 5 Ratings)
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Just Enough Research by Erika Hall read book description and reviews

Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.

Erika Hall reveals the keys to good research, and explains how you and your team can do it well—and do it today. You’ll learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. With Just Enough Research, you’ll start doing good research faster than you can plan your next pitch, and saving time and money to boot.
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  • Fantastic!

    By MagicSugarGirl
    Research has been my least favorite aspect of UX and yet this is my favorite UX book. It is so well-written and it made me feel energized, rather than intimidated, by the need for research.

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